Saturday, 14th October 17, Koperattiva Kummerċ Ġust held the...

Make Fruit Fair! Project
Koperattiva Kummerċ...

Fair Trade is a trading partnership, based on dialogue,...

About Fair Trade

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.

By offering the poor better trading terms and conditions Fair Trade ensures that people in the South have a chance to earn a decent living and an opportunity to work themselves out of poverty.

In October 2006, over 1.5 million disadvantaged producers worldwide were directly benefiting from Fair Trade while an additional 5 million benefited from Fair Trade funded infrastructure and community development projects.

The history of Fair Trade

Fair Trade started in the mid 1940s and early 1950s in developed countries. In the US, the Self Help Craft, began buying needlework from Puerto Rico in 1946. In Europe Oxfam UK started to sell crafts made by Chinese refugees in Oxfam shops in the late in1950s. Parallel initiatives were taking place in the Netherlands.

In the 1960s professional Fair Trade Organizations started emerging and in the 1970s World Shops (or fair trade shops as they are called in different parts of the world) continued to emerge. As Fair Trade organizations grew they started addressing a wide variety of problems while propounding the message “Trade Not Aid” in international fora and conferences.

10 Standards of Fair Trade (WFTO)

WFTO prescribes 10 Principles that Fair Trade Organizations must follow in their day-to-day work and carries out monitoring to ensure these principles are upheld:

1. Creating opportunities for economically disadvantaged producers

Fair Trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers who have been economically disadvantaged or marginalized by the conventional trading system.

2. Transparency and accountability

Fair Trade involves transparent management and commercial relations to deal fairly and respectfully with trading partners.

3. Capacity building

Fair Trade is a means to develop producers’ independence. Fair Trade relationships provide continuity, during which producers and their marketing organizations can improve their management skills and their access to new markets.

4. Promoting Fair Trade

Fair Trade Organizations raise awareness of Fair Trade and the possibility of greater justice in world trade. They provide their customers with information about the organization, the products, and in what conditions they are made. They use honest advertising and marketing techniques and aim for the highest standards in product quality and packing.

5. Payment of a fair price

A fair price in the regional or local context is one that has been agreed through dialogue and participation. It covers not only the costs of production but enables production which is socially just and environmentally sound. It provides fair pay to the producers and takes into account the principle of equal pay for equal work by women and men. Fair Traders ensure prompt payment to their partners and, whenever possible, help producers with access to pre-harvest or pre-production financing.

6. Gender Equity

Fair Trade means that women’s work is properly valued and rewarded. Women are always paid for their contribution to the production process and are empowered in their organizations.

7. Working conditions

Fair Trade means a safe and healthy working environment for producers. The participation of children (if any) does not adversely affect their well-being, security, educational requirements and need for play and conforms to the UN Convention on the Rights of the Child as well as the law and norms in the local context.

8. Child Labour

Fair Trade Organizations respect the UN Convention on the Rights of the Child, as well as local laws and social norms in order to ensure that the participation of children in production processes of fairly traded articles (if any) does not adversely affect their well-being, security, educational requirements and need for play. Organizations working directly with informally organised producers disclose the involvement of children in production.

9. The environment

Fair Trade actively encourages better environmental practices and the application of responsible methods of production.

10. Trade Relations

Fair Trade Organizations trade with concern for the social, economic and environmental well-being of marginalized small producers and do not maximise profit at their expense. They maintain long-term relationships based on solidarity, trust and mutual respect that contribute to the promotion and growth of Fair Trade. An interest free pre payment of at least 50% is made if requested.

Fair Trade Labeling Organization

The Fair Trade Labeling Organization (FLO) prescribes "generic standards" that apply to all Fair Trade producers and trades as well as "product standards" that apply to specific products.

Companies trading Fair Trade products must:

  • Pay a price to producers that aims to cover the costs of sustainable production: the Fairtrade Minimum Price.
  • Pay an additional sum that producers can invest in development: the Fairtrade Premium.
  • Partially pay in advance, when producers ask for it.
  • Sign contracts that allow for long-term planning and sustainable production practices.

Detailed information about FLO's Generic Standards. Click Here

Product Standards

In addition to the generic trade standards above, companies which trade in particular products (e.g. bananas) must also comply with the Fairtrade standards for those products.

Detailed information about FLO's Product Standards. Click Here

News & Events

11 May 2018

As part of the Make Fruit Fair! project Koperattiva Kummerċ Ġust is releasing several items for promotional materials.

We can post anyone in Malta with any of these promotional materials for free. Get in touch with us on and we'll get back to you.


11 May 2018

In October 2016, KKĠ met its MFF project partners in Vienna during which meeting project partners discussed the goals of the MFF campaign after being inspired by detailed information about unfair commercial practices which push people into poverty.

During the meeting there was an...


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Koperattiva Kummerċ Ġust Ltd

306, il-Ħanut l-Arka,
Triq San Pawl,
il-Belt Valletta,

Malta VLT 1213

Tel: +356 2124 4865

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