Saturday, 14th October 17, Koperattiva Kummerċ Ġust held the...

Make Fruit Fair! Project
Koperattiva Kummerċ...

Fair Trade is a trading partnership, based on dialogue,...

Proposal: Make Fruit Fair media visit to Ghana in September 2016


Koperattiva Kummerċ Ġust invites all journalists in Malta to a trip visit in Ghana to learn about the working conditions of tropical fruit workers. This visit is being funded through the EU project Make Fruit Fair! Deadline for applications is end of July 2016. Email us on for more information.



Banana Link, in partnership with IUF Africa and the General Agricultural Workers Union of Ghana (GAWU), is coordinating a media trip for European journalists. Partners in the Make Fruit Fair project are invited to recommend media contacts especially if bananas or pineapples from Ghana are imported into their country.


It is important to showcase good practice to demonstrate to stakeholders, including consumers and retailers, what we are asking for through the Make Fruit Fair campaign. Most banana and pineapple production is Fairtrade certified and the biggest banana exporting company, Golden Exotics, is developing organic production. Trade unions are free to organise and collectively bargain. Our latest field research shows the majority of workers believe they earn enough to cover their basic household costs. A recent Comic Relief programme coordinated by Banana Link increased awareness amongst workers of their rights and enhanced representative skills to secure these and Fairtrade Africa is supporting further capacity building for trade unions.


The proposed visit would be take place over 5 days in September. Journalists would fly into Accra and visit banana and pineapple plantations in the Central, Volta and Greater Accra regions to meet with management and workers and witness production methods and working conditions first hand.


Our research indicates that Ghanaian bananas are sold in the UK, France and the Czech Republic. To the best of our knowledge pineapples are sold in Belgium (for forwarding to Germany, Poland and Central Europe), France, UK, Italy, Netherlands and Spain. We will be checking this information with the companies themselves. It would be ideal if we could identify journalists from countries sourcing from Ghana and this would be our priority. This opportunity would then be open to all partners. Please note that journalists would need to secure visas for Ghana and would need to check medical advice before travelling (eg would need yellow fever vaccination). The visit would be conducted in English. We are considering taking a photographer on behalf of Banana Link too.

Further information:

Film capturing impact of education and capacity building programme in Ghana and Cameroon Field research, Ghana 2015 Media coverage of empowerment work towards living wages in Ghana Workers on a GEL Plantation in Ghana (Photo: Banana Link)


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Koperattiva Kummerċ Ġust Ltd

306, il-Ħanut l-Arka,
Triq San Pawl,
il-Belt Valletta,

Malta VLT 1213

Tel: +356 2124 4865

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