Country: Manila, Philippines
SAFFY stands for Social Action for Filipino Youth, the birth name of SAFRUDI. It became the organization’s trade name for its export items upon its incorporation in 1970. From its humble beginnings as a workshop that provides alternative livelihood for the out-of-school youth in marginalized areas of Manila through sewing projects, it now assists some 50 small producers of various novelties from all over the Philippines.
SAFFY aims to enhance the artistic and business skills of Filipino craftsmen. It taps producers to craft collections for exposition in international trade fairs, and has in fact carved for them a regular market in Europe, North America and the Asia-Pacific.
Aside from acting as a marketing arm, SAFFY runs its own In-house Production specializing in items made with Capiz shells and Coco-fiber.